makeup made with intention

Why we love it

  • Vegan

    All our makeup is made without animal products.

  • Cruelty-free

    We're proudly PETA certified. Major slay.

  • MUA founded

    Makeup made intentionally using professional techniques.

  • Inclusive shades

    At Jordana Ticia there's something for every skin tone.

How To Use It

Step 1: Base
Using a fluffy eyeshadow brush or your finger, take a light shade and swipe it all over your lids—this is your flawless base.

Step 2: Add Dimension
Grab a medium shade like taupe or soft brown and blend it into your crease. You’re adding that gorgeous dimension. Blend, blend, blend.

Step 3: Lashes
Dab a thin line of eyelash glue on the lash band and let it get nice and tacky for about 20-30 seconds. So it sticks like magic.

Step 4: Place
Grab your tweezers (or fingers, whatever feels easiest) and gently place the fake lashes close to your own lashes, starting in the center. Then, press down the inner and outer corners to help them sit perfectly.