How To Use It

Choose shades that work with your skin tone to get the most flattering finish, what reads as a “light,” “medium,” or “deep” shade will vary from person to person.

Lighter shades are perfect for brightening and opening the eye. Sweep them across the lid, pop them into the inner corners, and highlight the brow bone to create the illusion of wider, more lifted eyes.

Medium tones are your sculpting heroes. Use them through the crease to softly contour and add dimension, shaping the eye while keeping everything seamless. They’re also the perfect transition shades when building out a look.

Deeper shades bring the drama. Use them to line and define, or blend them across the lid for a rich, smoky effect. For a blown-out finish, diffuse the colour through the crease with a mid-tone and softly smoke along the lower lash line to tie everything together.

Makeup should be fun. There are no rules here, so experiment and make it your own.

For application, Jordana swears by the Capsule Eye Brush Set: JTE2 to pack on pigment, JTE5 to blend and diffuse, and JTE7 for precise definition.

Why we love JTC

  • Vegan

    All our makeup is made without animal products.

  • Cruelty-free

    We're proudly PETA certified. Major slay.

  • MUA founded

    Makeup made intentionally using professional techniques.

  • Inclusive shades

    At Jordana Ticia there's something for every skin tone.

makeup made with intention