About Us

Our Mission

To deliver exceptional-quality, artist-grade makeup that's both affordable & inclusive.

Jordana Ticia Cosmetics believe that beauty is for everyone—no matter your background, budget, or skill level. We are committed to creating products that are vegan, cruelty-free, and authentically designed to empower you to express your unique beauty with confidence.

By simplifying the makeup experience, we focus on what truly matters—offering versatile, easy-to-use products that fit seamlessly into your everyday life. We’re here to make beauty fun, approachable, and accessible because when you feel good in your skin, you shine.

Jordana Ticia Franks

"I aim to create those holy grail products that you can’t live without."

Founded by Manchester born makeup artist Jordana Franks, in 2016

At JTC, we are not only makeup creators, but most importantly makeup lovers and enthusiasts. Our passion for makeup allows us to develop products that we know our customers will love, so they don’t get lost in their overflowing makeup collection.

Founded by Manchester-born makeup artist Jordana Franks, in 2016. Jordana Ticia Cosmetics has creative, knowledgeable input from a working artist behind each and every product released.

"Everything was on point! The size of lash, convenience of the powder. The quality of products."

Laura Stapleton

"Love and support the business especially for the way they listen to their clients and value them! The powders are the best on the market I’ve added them to my personal, professional and bridal kit 👏🏽
Their base and sparkles are so loved! Colour choice is amazing can’t wait for them to release more!! X"

Diana Parum

“I Always love the products from this brand! They are very pigmented and have very good staying power. I use them on myself and on my clients, looking forward to more product launches in the near future!"

Sophia Cragg

the jtc experience

The thinking behind everything we do.

MUA Techniques

Jordana takes her own experience and love of being a professional makeup artist and pours it into everything we do. Each product is created with intention to make it more convenient, effective and beautiful than what's already out there.

Inclusivity

At the heart of what we do is making products that everyone can use. Whatever your skin tone, background, gender, or age. JTC is for anyone who wants to feel good and express themselves.

Founded in Community

We wouldn't be where we are today without you, our beloved community. We always listen to customer feedback as part of our product development process and read every single one of our TikTok comments.

Our Story so far

Before the brand

Jordana always had an arty flair, loved to paint and was obsessed with watching beauty Youtube videos. Whilst at Manchester University studying Business Management, she decided to turn her hobby into a career and pursue makeup artistry. As a self taught makeup artist, she built up loyal clientele and learned to be her own boss.

The idea

Jordana was working as a makeup artist on the weekends. Her clients were asking her about American liquid lipstick makeup brands which were expensive to import to the UK.

It was Jordana’s Grandpa that suggested she should create her own products for her clients. She decided to drop out of her final year of university degree to pursue creating JTC.

The launch

JTC launched her brand over Instagram and Snapchat which consisted of 3 liquid lipstick shades.

New products

In March, JTC launched her Lip glosses and Lustre Enhancers.

Launching into new categories

JTC moved into the eyes category by launching their Base & Sparkle duos.

Launch of face

Following the success of their Base & Sparkle eyeshadows, they felt ready to venture into more product categories. In 2019 she successfully launched Pressed Highlighters & Pressed Blushers.

Reformulating & new launches

Jordana relaunches her Bronzer Duos to better align with the brand. They now have 13 inclusive shades and go viral on TikTok thanks to reviews from amazing creators like Mikayla Nogueira and Golloria.

She also launches the iconic Twinkle Tower eyeshadow topper and the range of inclusive Lip Liners.